Use lifecycle marketing planning to improve the effectiveness and efficiency of your multi-channel communications
Take a more strategic approach to customer acquisition, conversion and retention communications with our Lifecycle marketing toolkit
Businesses that use a reactive, tactical approach to digital marketing communications may get some success thanks to the power of digital channels like search, social media and email marketing. But to scale your reach, maximise conversion and loyalty you need a more strategic approach integrating communications from different channels. Our lifecycle marketing resources will help you follow this more joined-up approach.
Why Smart Insights?
Because global brands like 3M, GlaxoSmithKline, HSBC, HP, Microsoft and Vodafone—AND thousands of digital marketers and business owners—trust
Smart Insights to optimise their Multichannel lifecycle marketing. Many have grown their business—by over 50%—using the strategies revealed on this page 18.
Free resources including Search, Social and Email marketing templates that you can start using today
Start improving your Multichannel lifecycle marketing now with our FREE Digital Marketing Benchmarking Templates
- Use our visual benchmark to rate your comms and get recommendations of improvement
- Take an in-depth assessment across the full lifecycle
- Start a plan with our free digital marketing template
PLUS: as a FREE Basic Member, you’ll also get these bonus resources;
- 18 other actionable templates and guides, written by experts in digital marketing.
- Benchmark your current capability in Multichannel lifecycle marketing-and 9 other essential areas of digital marketing-using our unique interactive Capability Assessment tool.
- Improve your skills by doing the first lesson in each of our 10 e-learning courses for free.
- Get personalised answers to your most urgent questions fast – by joining our online community of over 130,000 marketers
Expert Membership—for those who are
serious about FAST growth
The Multichannel lifecycle marketing toolkit is included with Smart Insights Business Expert Membership-the secret
weapon behind the world’s most savvy marketers.